The Charlotte Hornets received a spike in attendance of over 10% last season. This increase was one of the largest in the NBA, trailing only Cleveland (Lebron), and Atlanta (The Bandwagon Effect). The rise in attendance can largely be attributed to the return of the historic moniker to its origins in a region that revered and coveted the Hornets name. This comes as no surprise as the original team was one of the first things, beyond banking, to put Charlotte on the national stage. It brought in the very sponsors that had avoided the Bobcats brand like a marketing plague. The old/new name also had apparel flying off the shelves with the first-night sales dwarfing all records the team-store had set on it’s best night with the Bobcats. The name brought fans. On many game nights the crowds went flocking to nearby uptown restaurants and bars. Venues like Fitzgerald’s Irish Pub were regularly packed because of their proximity to the Hive. The economic impact was obvious, and the Hornets made their money back on the cost of the re-brand almost immediately.
The excitement leading up to that first season was palpable The anticipation and expectations for the team had arguably never been that high during the entire tenure of the current franchise. The arrival of Lance Stephenson was controversial, but his presence resulted in many fans predicting the Hornets would make the playoffs somewhere between the 3rd and 4th spot. Stephenson was an exciting risk, and a personality that we had never gone for in the history of the organization. This move allowed us to believe that we were actually trying to win and even the the perennially cynical fans found themselves feeling the buzz as they were soon swept up in the hype. The opening night was so magical it almost felt scripted, but then the season happened. The injuries began to pile up and the hopes started to fade with the buzz, but surprisingly, fans kept buying apparel. The attendance dropped a little as the season progressed, but it was still better than what the Bobcats had come to expect. The name return had given the fans a sense of ownership and that pride has given the franchise a grace period to get it together. Even without last year’s disappointing record, attendance was going to drop this season. No matter how hopeful you want to be, the fact remains that was a lot of new season tickets to re-up.
Then the Hornets got Lin. My initial thought was not about the skill set that Lin had as a player on the court but of how much of a genius PR move this was. My brother and I were in awe. Not only is he a good player but you just saved yourself the
embarrassment of a noticeable drop in attendance. The man has 1.48 million followers on twitter and a fanatic following that out shined us in our own house in the heat of Linsanity (granted we were the worst team in the NBA at the time). I remember the one game specifically because Baron Davis got a standing ovation from the home crowd. He’s the personality we wanted from Lance but without all the blowing in the ear BS. This is how you let the rest of the world know that we are not the “Bobcats” anymore and that we are back to the cool teal and purple.
Bringing Lin to Charlotte is also an economic opportunity. The Hornets announced on Aug. 31st 2015 that they had landed a the first ever franchise tire sponsorship from MAXXIS Tire USA. Do you know why that is? MAXXIS Tire has followed Lin and partnered with every team he has played for from New York to Houston to LA and now to Charlotte. This is more than a team name or a popular player, this is the development of an exciting opportunity to grow franchise revenue and shine some light on Charlotte at the international level. This is a chance to showcase the fastest growing city in the Unites States and maybe bring more business here.
The team is also graced with the unexpected coincidence that they will be playing in Shenzhen and Shanghai on Oct. 11th and 14th to play in an exhibition match against the Los Angeles Clippers for the Global Games in a region where Lin has an ever growing following. Erik Spanberg even wrote that
“team executives plan on meeting with potential sponsors while helping a local recruiter make general business contacts for the region, too.”- Erik Spanberg
Lin’s popularity and level of comfort in front of a camera (as shown by his youtube channel) could really help the Hornets on their first appearance as a brand on the global stage.
The arrival of Jeremy Lin in Charlotte has been surprisingly ignored by the national media considering their almost Tebow-level fixation on his first couple seasons in the NBA. Then again, this team is flying under the radar of its own fans who largely fail to recognize that thru deft moves, Rich Cho is slowly trading a red paper clip into a red Porsche. This acquisition of Lin is not only a great fit on the court, but a great fit for the organization’s plans for growth… Business AND Player
In a week that saw the NFL break more off-the-field news than on, fans and players alike are eager to line up and kick off the 2015 season. And while that was officially done on Thursday night, as the Patriots beat the Steelers 28-21, Carolina will embark on a title-defense of its own tomorrow, against the Jacksonville Jaguars.
On October 26, 1993 – the NFL announced that its owners had unanimously voted for the Carolinas and Jacksonville to receive the 29th and 30th franchises – its first new teams since 1976. While there’s since been a significant re-alignment of structure in 2002, here’s how each have fared since inception:
|Conference Championship Appearances||3||1|
|Super Bowl Appearances||1||0|
*4 within current alignment, 1 NFC West Title (1996).
**Both titles from defunct AFC Central.
It’s evident that Carolina has seen the more successful start, but they find themselves limping into this Week 1 matchup – on a day that all records stand even.
An offseason that included season-ending injuries to number one wideout Kelvin Benjamin, and vital rotation piece Frank Alexander – the Panthers will look for new faces to take on greater responsibility, no different than standout rookies Bené Benwikere and Tre Boston did in last season’s playoff push.
Thomas, a blockbuster free agent acquisition from Denver, fractured his right hand in his first preseason action in Jacksonville, and will miss the first month of the season after a necessary surgery. Fowler, the Jaguars #3 overall pick, suffered a torn ACL in his very first practice following the draft.
WHAT TO WATCH FOR
NEW SECONDARYThis season’s Week 1 Defense will include only one defensive back who started last season’s opener, in Roman Harper. The other three: Melvin White, Antoine Cason, and Thomas Decoud – have all been released from the team. Until Star Lotulelei returns, the Panthers won’t boast the elite defensive line that they’ve fielded in years past – so this new-look secondary will need to step up if the group plans to return to Top 10 prominence.
Over the final 6 weeks of 2014, including playoffs, Jonathan Stewart laid down a stat sheet second to only Marshawn Lynch – and looked on film to be one of the most exciting rushers in the league. Monster games against the Saints, Browns, and Cardinals (in which he rushed for over 120 yards each) led the way to an average of 5.1 yards per carry – and helped propel the Panthers to a division title and playoff berth. If he can pick up where he left off, Stewart has the chance to lead this Carolina offense in a fashion that it desperately needs after losing Kelvin Benjamin. Although Ron Rivera noted this offseason that they’d like to limit him to the neighborhood of 15 carries per game, he’s shown that he still has the ability to take over a series, and they won’t steer away from him if he starts rolling. Look for him to get out to a hot start against a Jaguars defense that gave up an average of 127 yards on the ground last season.
Position – Player (Years of Captainship)
QB – Cam Newton (3rd)
TE – Greg Olsen (2nd)
C – Ryan Kalil (3rd)
DE – Charles Johnson (3rd)
LB – Thomas Davis (5th)
LB – Luke Kuechly (3rd)
On the third week of the 2011 season, Cam Newton & Ron Rivera’s rookie year, the Jaguars traveled to Charlotte for a game that featured a torrential downpour, much like that of the memorable 2013 matchup with the Saints. With the Jaguars in the lead for much of the second half, Cam Newton drove down the field with 4 minutes left to play – and completed both a touchdown pass and 2-point conversion to Greg Olsen, notching his first game-winning drive and first career win in the NFL. The game also featured an incredible catch-and-run by Jonathan Stewart, which was called back – noted here by David Newton.
You can watch the null-and-void Stewart play here.
DNP = Did not participate in practice
LP = Limited Participation
FP = Full Participation
(-) = No Practice Status Available
Out = Player will not play
D = Doubtful (25% chance a player will play)
Q = Questionable (50% chance a player will play)
P = Probable (75% chance a player will play)
(-) = No player status available
FOX (1:00 PM)
Play-by-Play: Chris Myers
Analyst: Ronde Barber
Sideline: Jennifer Hale
WBT-AM (1110 AM in Charlotte)
Play-by-Play: Mick Mixon
Analysts: Jim Szoke, Eugene Robinson
Sideline: Jordan Gross
Follow Austin on Twitter @Austallings for Breaking News, Injury Updates, and General Football-oriented Rants.
With the beginning of the 2015-2016 NBA season just around the corner, there have been quite a few changes to the Charlotte Hornets roster. With that being said, we figured now was the best time to ask the fans “who is our best player?”.
Cast your vote below and we will share the results after this weekend!
CHARLOTTE — 11:30 AM
In the shadow of Bank of America Stadium, the Panthers kick off their final few practices before this season’s first meaningful game action.
Not much has changed from last season’s typical practice routine, except for new faces at each Tackle position, a new secondary, a new band of pass catchers… Oh, and the team now syndicates a high-energy music playlist — laden with hits by Future & Drake — to keep the intensity up during times of transition. This means the Panthers have caught on to a trend that’s been making it’s way around the league for years now, and seems to be well-received by players and coaches alike. Alright, on to football:
Star Lotulelei will participate today, but again without pads. Making his way to the field with an apparent limp, he’ll likely work out solo as he continues to nurse a foot injury suffered early in Training Camp. Based on how little commitment both he and Ron Rivera have shown to his week 1 availability, don’t expect him to take the field against Jacksonville. All for the better though, as he holds the key to the Panthers returning a top 10 defensive unit for the fourth consecutive year — and will be needed for the long term.
Ryan Kalil, who injured his knee against the Dolphins, appears to be on track to play Sunday — although there’s no need for him to enter any contact situations until then. As an offensive captain who has anchored the line for years now, the veteran’s status will be paramount if the Panthers have any hope to sustain drives early in the year.
Rookie wide receiver Rookie wide receiver Devin Funchess approached the field in full pads today after battling through a nagging hamstring issue this preseason. Although Ted Ginn and Philly Brown were named the Week 1 starters on Tuesday, look for Funchess to be moved around the field — both on the outside and in the slot — to create mismatches against smaller defensive backs. Being versatile at the receiver position is something the Michigan product has prided himself on throughout the entire draft process.
Charles Tillman & Josh Norman both donning full pads. While Tillman has already been cleared to play against Jacksonville, Norman still has one more test to pass before he’ll get the green light. Both cornerbacks suffered head injuries in consecutive weeks of preseason action, and both will be vital to the success of the revamped secondary this season.
Always a great sight to see Jonathan Stewart participating in full pads. He’ll look to complete his first 16-game season since 2011, while seeing the top of the depth chart for the first time in his eight year NFL career.
After sustaining a combination of calf and neck injuries through Training Camp, Charles Johnson has yet to see the field this preseason. All signs are trending upward though, as he’s been a full participant in practice this week and remains adamant that he will start on Sunday.
Don’t fret upon seeing Kony Ealy without shoulder pads, a team intern followed closely behind carrying the rest of his gear. He’s set to start opposite Johnson this Sunday, and will attempt to help replace the 15-sack void left behind by Greg Hardy’s departure for Dallas.
Stay tuned for the Week 1 Preview, which will include the team’s fully updated injury report.
Follow Austin on Twitter @Austallings for Breaking News, Injury Updates, and General Football-oriented Rants.
We are looking for the “Cliff Calvin” of Charlotte! (for all youngins’, go watch and episode of “Cheers”)
Below is a Quiz with 13 pictures of Charlotte and its most historical and cultural “Hot Spots”. Mama Buzz and Big Boi from Outkast taught us that “you can’t know where you are going until you know where you have been!” Some of these pictures should be fairly easy if you have ever been to Charlotte for more than a weekend visit; some of these could make the most weathered Charlottean scratch their head in wonder.
“TiqIQ” and “Bring Back The Buzz” have teamed up so that the winner will get FREE tickets to the Monday, Decemeber 9th showdown between your Charlotte Bobcats and the Golden State Warriors. You can welcome Stephen and maybe even Seth Curry back home to Charlotte (Hopefully with a Loss).
1) Email us at BringBackTheBuzz@gmail.com with your answers numbered 1-13 for the corresponding picture.
2) *DO ONE OF THE FOLLOWING*
A) Like TiqIQ on FB,
B) Follow @TiqIQ on Twitter,
C) Add TiqIQ to their circles on Google+
D) Share the Bobcats ticket link on Facebook
The more people who do “Step 2” the more likely TiqIQ will be willing to do this again in the future! PLUS it doesn’t hurt your chances if there is a tie ;)