Major Charlotte Sportswriter Changes Stance

Charlotte Observer sports columnist Tom Sorenson finally realized that the Bobcats brand in Charlotte was going nowhere and expressed his support for a name change in a blog post yesterday. Less than two months ago, he indicated his skepticism about a name change, saying that the Charlotte franchise should invest more in winning than rebranding. But for the NBA to succeed in Charlotte, it needs to do both.

To Tom’s credit, he did say that he respected the grassroots effort and is very responsive to fans’ emails. I would like to think that we persuaded him. Better late than never, welcome aboard Tom!


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