The Return of The Buzz Impact and Logo Rumors

Courtesy of the Charlotte Observer

Courtesy of the Charlotte Observer

Well a lot of the people who questioned the change to the Hornets have been silenced. The skeptics wondered about whether or not our claims of a resurgence of fan support would be validated when the time came. Boy was it!
Here are some quotes from Pete Guelli (Executive Vice President and chief sales and marketing officer)

“New ticket sales are up 59 percent from last year.”

“What’s really encouraging about that is the vast majority of those people have taken advantage of the two-year season ticket program,”

“The number of fans signing up for the two-year plan accounted for more than 50 percent of new sales.”

“We’re very close on a number of new sponsorships,” Guelli said. “There are many, many companies that have not been interested for a number of reasons that are entertaining dialogue around the return of the Hornets.

“That’s where it all starts. If you can get in, have a constructive dialogue. This rebrand has opened up a number of doors that had remained closed since Mr. (Robert) Johnson purchased the team.”

“A slow window turned into a hot sales opportunity,” Guelli said. “The sales in our team stores have doubled this summer from where they were last year.”

“The universal support has created a lot of momentum internally and you can only achieve these numbers if you have motivated employees and this rebrand has helped us do that,”

-rebrand will cost 3 Million

“We’re almost there right now,” Guelli said. “The fact that (ticket sales) are going to occur over a two-year period … When we calculate those numbers on top of what we know we’re going to do from sponsors, we’re almost there, so moving forward we’ll be looking at upside.”

We’ve also been told that the “Buzz City” apparel has 100% turn around in the team store. This is extremely encouraging to see this type of support for this franchise considering that just last year we came in 24th for home attendance when compared to the other teams in the NBA. Now we are in the top 10 for ticket sales in the NBA and the season hasn’t even started yet.

*What you are about to read has not been validated by the Charlotte Bobcats organization*
Once again we have some more news from “the inside”. This has been told to us by a couple people very close to the rebranding process.

They said that at this point in the process a logo has not been chosen yet but they do have 8 potentials for the Hornets. The majority of these and the most popular ones are sticking to original Hugo look but with a little bit more aggressive twist, a more muscular Hugo with “angrier” eyes and expression. Which is refreshing considering the complete “sissification” that happened to the Hornets brand in New Orleans. They realize the value of the brand loyalty and recognition and don’t want to ruin that.

Some logos are completely different but are not getting as strong support as those similar to the original Hugo.

To answer the question that has been bothering so many people. Pete Guelli also said that they have not finalized a color scheme but for the time being are using the Carolina Blue for legal reason not yet fixed with the league.

Now our source has stated that most of the design proposals are sticking with the TEAL & PURPLE as the main colors and may use the Carolina Blue for small “details”. This will give them ability to make more apparel designs.

Again this is all hearsay. Take all this with a grain of salt.

STAY TUNED! We will bring you the BUZZ as soon as we hear

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About Scotty & Evan

Rare is the sort of unconditional love and undying devotion that was once the hallmark of the relationship between the city of Charlotte and her Hornets. Night after night, year after year, "The Hive" was alive; impassioned Beelievers wreaked a unique aural havoc upon all who dared to enter that hallowed hall. From the 20-win seasons of Rambis and Tripuka, to the genuine Eastern Conference contenders of the late 1990's, this city; this jewel of the New South; provided both the NBA and the nation at large a perfectly-executed blue print of the power of civic pride. Then there were the lean years. Our once beloved owner...let's just say he became somewhat less beloved. This was followed by the acrimonious arena issue. And in a matter of a few short seasons, the one constant in this city of flux, our beloved Hornets, was gone. I defy any of you present for that final, crushing playoff loss to state that you didn't shed a tear as you filed into the parking lot. But hope, as they say, springs eternal. B** Johnson managed to bring the NBA back to the Queen City in 2004. As my mother taught me to refrain from speaking of someone unless I had something complimentary to say, this will be the last I will mention of Mr. Johnson. Let's cut to the chase. The B**Cats have been a PR disaster...the ownership has, in a round about way, admitted as much. Whether it was through their own doing (oh, I don't know...C-SET, anybody?!?) or factors outside of their control (the 'jilted-lover' scars of a fanbase done wrong), they've never taken hold in the city of Charlotte, much less on a national scale (stroll through the streets of any major city long enough, and you're bound to see a hip kid sporting throwback Charlotte Hornet gear. I don't think I've ever seen any B**Cats paraphernalia outside of the metro area...and not much inside the metro area). The Honorable Sir Airness himself vented his frustrations in a recent Charlotte Observer article: "Number one for 10 years!" Jordan said, his voice rising. "The community supported it and at that time, the Hornets supported the city. I want to duplicate that. I want us to be No. 1 in attendance and No. 1 in the community. "If we ask people to invest in us, we must invest in them." Let's face the facts, Mike. The swiftest, savviest, most crowd pleasing way to convince this community to "invest in (you)"? GIVE US BACK OUR HORNETS. The current New Orleans Hornets franchise has been embroiled in an unparalleled period of strife. Left high and dry by George Shinn (sound familiar?), the team was purchased by the NBA in 2010. Recently, League Commissioner David Stern has made%2

Posted on September 9, 2013, in Buzz Brothers. Bookmark the permalink. 1 Comment.


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